An Interview with SVAKOM’s Iker Pérez: Salesperson of the Year 2025
by Lindsey Kate McIntosh
Editor's note: This article is translated from a piece published in SUGEXTIONS magazine. You can read the original article in Spanish here (page 162).
“The philosophy of SVAKOM is simple: be a good person, be honest, and never deceive customers. Be yourself and share your good energy with others.”
At just 30 years old, Iker Pérez has already made a name for himself in the erotic industry. Known for his approachability, energy, and enthusiasm, he was recently honored with the Best Salesperson of the Year Award at EroSpain—a recognition of his dedication and passion. Since joining SVAKOM seven years ago, Iker has grown both personally and professionally, steadily taking on more responsibility and helping drive the company’s expansion with fresh ideas and strategies.
In this interview, he reflects on his journey, his vision for SVAKOM, and his advice for those starting in the industry or looking to grow in their careers.
Congratulations on winning Best Salesperson of the Year at EroSpain! What does this recognition mean to you on a personal and professional level?
Thank you so much! Honestly, I didn’t expect to win. For me, the recognition belongs to the whole team—without them, it wouldn’t have been possible. On a personal level, it was an emotional moment. Professionally, it motivates me to keep learning, improving, and growing, always with the support of colleagues and customers.
You’ve been at SVAKOM for seven years. How would you describe your journey since starting at 23? What have been the most significant moments in your growth?
When I look back, I’m amazed by how much I’ve grown as part of the SVAKOM family—both personally and professionally. I started managing social media and gradually took on bigger responsibilities, eventually overseeing brand growth and presence. Every step brought lessons, and honestly, I value the mistakes as much as the successes because that’s how you learn.
If I had to choose a highlight, it would be the trust placed in me from day one, and the excitement of seeing a new product or collection become a success. And of course, the people—through SVAKOM and industry events, I’ve made friends for life.
What is your current role at SVAKOM, and what are your main objectives and priorities?
I’m the Key Account Manager for Spain, Portugal, and Italy. My role is about building strong, trusting relationships with clients and distributors. That means offering tailored solutions, providing training, and ensuring continuous support. My priority is to keep improving our service and representing SVAKOM with professionalism and care.
SVAKOM is known for its energy and vitality. How would you describe the company’s philosophy and its offer to the market?
I’d say SVAKOM is youthful, hard-working, and always eager to improve. We put ourselves in the customer’s shoes and do everything we can to make the buying experience smooth and personal. Our philosophy is simple: be a good person, be honest, never deceive, and share your good energy with others.
What new product launches or innovations can we expect in the near future?
This industry moves quickly! Up next is the launch of MARGOT, a vibrator we presented at EroSpain that received fantastic feedback. Of course, we’re always fine-tuning products based on what our clients and customers tell us. And at EroFame, we have something very exciting coming—an important launch that will open a brand-new category for SVAKOM.
This year, SVAKOM also won Best Male Product with Sam Neo 2. How does this recognition make you feel, and what was the experience like at EroSpain?
Sam Neo 2 has been a huge success, and the feedback has been incredible. Honestly, I think everyone should try it at least once! EroSpain itself was fantastic. Our stand was packed the entire time, and the energy was amazing.
Does SVAKOM organize events or activities with leading stores? Any highlights from this year?
Yes! One highlight was the official EroSpain party at OPIUM, where our team worked hard to give the industry an unforgettable experience. Another was the launch of ECHO in Madrid. Over 400 people came to explore, try products, share opinions, and discuss pleasure and sexuality—it was a great success.
Finally, what message would you share with Sugxtions readers, whether they’re longtime fans or new to the SVAKOM universe?
We always want to show that we’re approachable. Whether you’re a client, distributor, or partner, we’re just a WhatsApp message or phone call away.
Quick-fire Questions
What was your first job?
I worked in a children’s park during San Fermín, when I was only 16.
Which emoji defines you?
It depends on the situation!
Which app can’t you live without?
Spotify. There is no day without my music or podcasts.
Do you have any habits or superstitions?
I always take off my shoes when I enter the house, a habit I picked up after years in China.
Which historical figure would you have a date with?
Alexander the Great, no doubt!
Which profession would you have liked to do?
I would have loved to be a DJ, though I never dared.
Your favorite place to disconnect?
Phu Quoc, my favorite place in the world. It's a small Vietnamese island near the Cambodian coast.
What would you do tomorrow if you won the lottery?
I’d keep living my life, help, and invest.
A dream to fulfill?
Skydiving over Dubai’s palm-shaped artificial islands! It's a goal I've set for myself before turning 30.
Which superpower would you like to have?
To charge toys just by touching them (I’m joking).
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