An Interview with SVAKOM’s Iker Pérez: Salesperson of the Year 2025
by Lindsey Kate McIntosh
Editor's note: This article is translated from a piece published in SUGEXTIONS magazine. You can read the original article in Spanish here (page 162).
“The philosophy of SVAKOM is simple: be a good person, be honest, and never deceive customers. Be yourself and share your good energy with others.”
At just 30 years old, Iker Pérez has already made a name for himself in the erotic industry. Known for his approachability, energy, and enthusiasm, he was recently honored with the Best Salesperson of the Year Award at EroSpain—a recognition of his dedication and passion. Since joining SVAKOM seven years ago, Iker has grown both personally and professionally, steadily taking on more responsibility and helping drive the company’s expansion with fresh ideas and strategies.
In this interview, he reflects on his journey, his vision for SVAKOM, and his advice for those starting in the industry or looking to grow in their careers.
Congratulations on winning Best Salesperson of the Year at EroSpain! What does this recognition mean to you on a personal and professional level?
Thank you so much! Honestly, I didn’t expect to win. For me, the recognition belongs to the whole team—without them, it wouldn’t have been possible. On a personal level, it was an emotional moment. Professionally, it motivates me to keep learning, improving, and growing, always with the support of colleagues and customers.
You’ve been at SVAKOM for seven years. How would you describe your journey since starting at 23? What have been the most significant moments in your growth?
When I look back, I’m amazed by how much I’ve grown as part of the SVAKOM family—both personally and professionally. I started managing social media and gradually took on bigger responsibilities, eventually overseeing brand growth and presence. Every step brought lessons, and honestly, I value the mistakes as much as the successes because that’s how you learn.
If I had to choose a highlight, it would be the trust placed in me from day one, and the excitement of seeing a new product or collection become a success. And of course, the people—through SVAKOM and industry events, I’ve made friends for life.
What is your current role at SVAKOM, and what are your main objectives and priorities?
I’m the Key Account Manager for Spain, Portugal, and Italy. My role is about building strong, trusting relationships with clients and distributors. That means offering tailored solutions, providing training, and ensuring continuous support. My priority is to keep improving our service and representing SVAKOM with professionalism and care.
SVAKOM is known for its energy and vitality. How would you describe the company’s philosophy and its offer to the market?
I’d say SVAKOM is youthful, hard-working, and always eager to improve. We put ourselves in the customer’s shoes and do everything we can to make the buying experience smooth and personal. Our philosophy is simple: be a good person, be honest, never deceive, and share your good energy with others.
What new product launches or innovations can we expect in the near future?
This industry moves quickly! Up next is the launch of MARGOT, a vibrator we presented at EroSpain that received fantastic feedback. Of course, we’re always fine-tuning products based on what our clients and customers tell us. And at EroFame, we have something very exciting coming—an important launch that will open a brand-new category for SVAKOM.
This year, SVAKOM also won Best Male Product with Sam Neo 2. How does this recognition make you feel, and what was the experience like at EroSpain?
Sam Neo 2 has been a huge success, and the feedback has been incredible. Honestly, I think everyone should try it at least once! EroSpain itself was fantastic. Our stand was packed the entire time, and the energy was amazing.
Does SVAKOM organize events or activities with leading stores? Any highlights from this year?
Yes! One highlight was the official EroSpain party at OPIUM, where our team worked hard to give the industry an unforgettable experience. Another was the launch of ECHO in Madrid. Over 400 people came to explore, try products, share opinions, and discuss pleasure and sexuality—it was a great success.
Finally, what message would you share with Sugxtions readers, whether they’re longtime fans or new to the SVAKOM universe?
We always want to show that we’re approachable. Whether you’re a client, distributor, or partner, we’re just a WhatsApp message or phone call away.
Quick-fire Questions
What was your first job?
I worked in a children’s park during San Fermín, when I was only 16.
Which emoji defines you?
It depends on the situation!
Which app can’t you live without?
Spotify. There is no day without my music or podcasts.
Do you have any habits or superstitions?
I always take off my shoes when I enter the house, a habit I picked up after years in China.
Which historical figure would you have a date with?
Alexander the Great, no doubt!
Which profession would you have liked to do?
I would have loved to be a DJ, though I never dared.
Your favorite place to disconnect?
Phu Quoc, my favorite place in the world. It's a small Vietnamese island near the Cambodian coast.
What would you do tomorrow if you won the lottery?
I’d keep living my life, help, and invest.
A dream to fulfill?
Skydiving over Dubai’s palm-shaped artificial islands! It's a goal I've set for myself before turning 30.
Which superpower would you like to have?
To charge toys just by touching them (I’m joking).
이번 국제 여성의 날에, 우리는 전 세계 여성들과 연대하여 모든 건강과 충만함의 측면에 대한 자유로운 접근을 옹호합니다. 우리는 여러분이 여성의 삶에서 성 건강의 역할을 인정하고, 존중하며, 축하하는 데 동참할 것을 권장합니다. 성적 쾌락을 통한 권한 부여를 위해, 국제 여성의 날뿐만 아니라 매일매일을 기념합시다.
2024년 국제 여성의 날을 맞아, 우리는 성 평등을 향한 우리의 진전, 모든 분야에서 여성의 권한 부여, 그리고 여성의 쾌락을 축하합니다. 여성의 날은 단순한 날짜가 아니라, 운동이자 성명이며, 우리의 전반적인 건강의 일환으로 성적 웰빙의 중요성을 강조하는 시간입니다. SVAKOM은 고품질 성인용품의 선구자로서, 여성들과 함께하며 자기 사랑과 쾌락에 대한 그들의 권리를 옹호합니다.
프라하 - 성인 장난감 브랜드인 Svakom이 자랑스럽게 발표합니다. 펄스 은하 Erofest 2024에서 수상하였습니다. 이 행사에서는 많은 것들 중에서도 감각적 탐험을 기념합니다 – 이는 우리의 혁신적인 제품이 모방한 개념이며, 따라서 이 수상은 브랜드의 혁신과 우수성에 대한 명성을 더욱 확고히 합니다.
1990년대 초, 다양한 양성애자 조직들이 형성되기 시작했으며, 특히 미국에서 그러했습니다. 그러나 국제적인 날은 1999년 국제 레즈비언, 게이, 양성애자, 트랜스 및 인터섹스 협회(ILGA)의 연례 회의에서 세 명의 양성애자 활동가인 웬디 커리, 마이클 페이지, 지기 레이븐 윌버의 주도로 제정되었습니다.
SVAKOM은 CES 2024에서 Connexion 시리즈를 선보이며 큰 화제를 모았습니다. 성인용품과 기술 애호가들이 부스를 찾아 최신 혁신을 확인했습니다. SVAKOM의 제품은 항상 품질, 디자인, 기능성으로 유명하며, 올해의 출시도 실망시키지 않았습니다. 이 블로그 포스트에서는 Connexion 시리즈의 세부 사항과 그것이 왜 화제가 되었는지에 대해 깊이 파고들겠습니다.
우리는 SVAKOM이 다가오는 2024 XBIZ Awards에서 총 7개의 권위 있는 부문에 노미네이트되었다는 흥미로운 소식을 전하게 되어 매우 기쁩니다! 쾌락 제품 산업의 선두주자로서, 우리는 혁신, 품질 및 고객 만족에 대한 우리의 헌신을 강조하는 다양한 부문에서 인정받게 되어 영광입니다.
