SVAKOM at EroSpain 2025: Pleasure, Parties & Pastel Suits
by Lindsey Kate McIntosh
Now that our pastel-attired team has had some time to recover, we can look back on the incredible moments from EroSpain 2025. From May 25th-27th, our team were together and ready to bring the pleasure factor to Barcelona's leading B2B trade show for the adult industry.
💜 3 days of pleasure-powered innovation and connection
💅 3 incredible drag queen performers
🏆 2 major awards won
🎉 1 hell of a party at OPIUM
☕️ Cups of coffee consumed: number unknown
So, now that we've crunched the numbers, without further ado, let's look back at our top moments from EroSpain:
A Booth to Remember
At Booth 117, it was all going on. First of all, it was a lilac dream. Second, we essentially had a free bar serving coffee, beer, and even cava (check out our specially adorned bottle):
With live product demonstrations, first-look previews, and interactive app showcases, this was the place to experience the future of pleasure tech up close.
Visitors got hands-on with the newly updated SVAKOM App, featuring a streamlined interface and intuitive features.
You can download thenew SVAKOM App here. If you already have the SVAKOM App downloaded, you may have to update it.
Guests also caught an exclusive sneak peek at upcoming product innovations, offering just a taste of what’s to come. We won't give too much away just yet, but keep your eyes peeled for new toys coming very soon... (ahem, MARGOT, ahem).
Last but not least, we had the pleasure to showcase our new packaging in the wild. Whether you're unboxing your first or your 50th sex toy, it should bring you a wave of happiness and excitement like no other, so it was time for us to focus on the outside of the box (while you can enjoy what's inside).
And yes—our team rocked matching pastel suits the entire weekend (because why not match your vibe to your booth?).
Editor's note:If you saw a brunette girl in a pink suit spray cava everywhere on the first day—no you didn't.
From Conversations to Community
Beyond demos and design, EroSpain was a chance to connect. We met with longtime partners, industry peers, and first-time visitors from around the world—sharing ideas, sparking conversations, and celebrating what brings us all together.
As our Regional Director for Europe, Hannes Hultman, put it:
“There’s something truly special about EroSpain—maybe it’s Barcelona, maybe it’s the show itself, or maybe it’s the incredible people in this industry. Honestly, I think it’s all of the above.
We had such a fantastic time. Connecting with everyone gives us real energy and drive, and we’re always proud to showcase our latest innovations and see people’s reactions firsthand.
This year’s show was amazing. I think everyone on the SVAKOM team went home with sore faces from smiling so much—and that says it all.”
Award-Winning Pleasure
We’re still glowing from a weekend full of big moments—but two in particular made us especially proud:
Sam Neo 2 was awarded Best Male Product of the Year. With sleek design and smart functionality, this next-gen stroker shows how pleasure and innovation go hand in hand.
Not only that, our very own Iker Perez—a core member of the SVAKOM sales team—was named Best Salesperson of the Year. And while we're definitely biased, this award couldn't be more well-deserved. His passion, drive, and connection with clients have helped shape the way SVAKOM shows up worldwide.
We’re thrilled to have our work recognized, and even more excited about what’s coming next (pun fully intended).
The Perfect Party
Monday might not seem like the most happenin' night for a party, but most people don't attend EroSpain. At 12pm on Monday, some of our team members left the lilac comfort of our booth to help set up the beach-front venue of OPIUM in all things purple. We're talking a lot of drinks, SVAKOM signage, and of course, 'EXPLORE YOUR LIMITS' fans to help people cool down as the party started to heat up.
The guests began to pour in at 7.30pm and with a mini red carpet set up outside, everyone was keen to have their photo opportunity (particularly with our purple-attired drag queens):
Our wonderful drag performers for the evening with our own award-winning Iker and incredible social media star, Estef.
Fun fact: Even Charli XCX was representing SVAKOM that week, stepping out in a lilac YSL gown at Cannes that looks eerily similar to our central queen!*
*Legal note: There is absolutely no evidence to this. We just like to dream big.
Inside the club, guests enjoyed a free bar, beautiful terrace area on the beach, and a 360 camera to capture all the magic moments from the night. The EroSpain Awards were announced on stage, amongst incredible performances from our drag queens, as well as light show performers to keep the crowds truly entertained.
A Moment of Silence
We'd be remiss if we didn't mention all the poor SVAKOM fans that were lost on their journey from OPIUM to their respective homes.
While most of these lilac wind makers (as affectionately named by one member of our team) made it safely to their new homes after the OPIUM party, several people reported they had sadly left them behind and lost them.
The good news is, this won't be the last time our "EXPLORE YOUR LIMITS" fans make an outing, so keep your eyes peeled for our next trade show appearances!
Looking Ahead
EroSpain isn’t just a trade show—it’s a celebration of innovation, intimacy, and shared purpose. We’re honored to be part of it, and even more excited to continue pushing boundaries in pleasure-tech.
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